What makes your donors give?

There's a great deal more to writing successful fundraising copy than just being a good writer. Effective fundraising requires an in-depth understanding of your audience and their motivations for giving.

I have been writing for not-for-profits and other charities for 25 years. I've undertaken dozens of focus groups with donors, run countless tests and written hundreds of successful appeals, acquisition packs, monthly giving letters, bequest acquisition packs and donor care programs.

That means that I know and understand your audience. I know and understand what does and doesn't work.

And I'm not just a copywriter. I've built dozens of detailed 5 year strategic plans and fundraising models across several fundraising program types, which means I'm a skilled strategist as well as a copywriter. That means that I can work with you to write great packs, and to develop innovative, relevant and successful strategies.

Give me a call for a no-obligation chat.

Jill Ruchel

Email: jill.ruchel@praxisfundraising.com.au   Tel: 0438 916 094